Mane Cave Barbershop

Infusing Cutting-Edge Digital Strategies into a New Barbershop

SEe Success Story  
Fredo & Fonze Montejano, Founders

We needed a great-looking, easy-to-use website that made it super easy for our clients to book their appointment with us online and a strong advertising campaign to bring new business through the door.

That's exactly what we got when working with The Digital Collective.

Our barbershop is growing and we're getting a lot of positive reviews. We're pretty happy about that. Thanks gents.

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The Challenge

The city needed to know that a new barbershop was in town. Mane Cave Barbershop needed to get the word out about their superior cuts, trims, and shaves.

Mane Cave Barbershop needed a marketing team to help them build their vision from the ground up.

They had to create a logo that would resonate with their target audience. Something that could speak to the confidence they instill in every customer.

They needed a website where customers could book their next appointment easily. A frictionless process.

They needed a way to collect reviews from their satisfied customers to build reputation online.

ChallengeS Overview
  • Brand-new business without any online presence
  • Lack of brand identity
  • Needed to book appointments online
  • Needed to fill the barbershop with barbers

The Solution

As part of our proven process, we made sure Mane Cave’s Google My Business, Facebook Page, and Yelp Page were all set up properly, building out their local SEO and establishing an online presence.

We secured a domain name and created a website with one clear call-to-action to encourage people to book a time with their preferred barber.

Website Hero Slide
  • An on-brand hero image with a clear call-to-action
Screenshot of the landing page for Mane Cave Barbershop's new website.Screenshot of the landing page for Mane Cave Barbershop's new website.
Barber Selection
  • An attractive way to book an appointment with your preferred barber
Screenshot of the barber selection screen on Mane Cave Barbershop's new website.Screenshot of the barber selection screen on Mane Cave Barbershop's new website.
Services List
  • Easy-to-interpret list of services, their prices, and a button to book your appointment
  • Website footer has walk-in hours, driving directions, contact info, and links for behind-the-scenes
Screenshot of the price list and contact information for Mane Cave Barbershop's new website.Screenshot of the price list and contact information for Mane Cave Barbershop's new website.

We implemented a booking system that offers a frictionless experience along with automated follow-up requests for reviews via text through CloutStack.

Screenshot of the booking system  for Mane Cave Barbershop's new website.
Booking Experience
  • Select a desired service then select the best time for you
  • Automatically syncs with barber's calendar
  • Sends text message reminders to the client before the appointment
Screenshot of the booking system  for Mane Cave Barbershop's new website.

With the website, calls-to-action, booking and payment systems in place, we were ready to spread the message on Google, Facebook, and Instagram.

Online Advertising
  • Ads on Facebook seen over a hundred thousand times, 3 times per person
  • On Google, over one in every ten people click Mane Cave's ads
  • Hundreds of people in attendance for Grand Opening event

The Result

Phones began to ring and new customers started walking in. Mane Cave Barbershop continues to enjoy a growing client base while delivering confidence one cut at a time.

As a result of our efforts, Mane Cave Barbershop gained a recognizable brand identity that could be applied to any and all marketing materials.

Curious customers now have an easy way to learn about pricing and book their next haircut appointment through Mane Cave’s simple yet effective website.

Every customer who receives a haircut is sent an automated text after their appointment asking about their experience, generating over seventy 5-star reviews in under three months on Google, Facebook, and Yelp.

The community was also engaged via Google, Facebook, and Instagram ads. Not only did we spread awareness about the newest barbershop in town but every person who saw our ad had the opportunity to book their next appointment right then and there.

We’re honored to be a part of Mane Cave’s story.

Results Overview
  • Easily found online
  • Experiencing a generous wave of new clientele
  • Quickly surpassing competition in reputation (60+ 5-star reviews in under three months)
  • Each seat manned with a skilled barber