The CrossFit® Building Block team needed strong, cohesive brand elements and the necessary systems to generate qualified leads.
CrossFit® Building Block was undergoing a management transition. The new management team believed in what this local CrossFit® gym had cultivated— a fun environment dedicated to mutual growth.
CrossFit® Building Block needed a way to convert curious onlookers into loyal, evangelical members.
CrossFit® Building Block needed strong, cohesive brand elements that would resonate with their ideal audience.
We conducted branding exercises to establish their unique voice. This exercise helped CrossFit® Building Block stand out against the competition and made it easier for potential members to find their “home” gym.
We produced a cinematic commercial that authentically communicates what CrossFit® Building Block stands for.
After that, we crafted a custom, on-brand website with focused calls-to-action in order to funnel qualified traffic to a free trial.
We made it super easy for people to book their free trial using a scheduler that keeps track of class sizes and reminds people of their upcoming class via text.
With a beautiful website, a cinematic commercial, clear calls-to-action and all marketing systems in place, we were ready to launch our advertising campaign on Facebook.
As you read this, CrossFit® Building Block continues to generate a stream of potential members signing up for a free trial.
Once our campaign launched, we began to experience an influx of potential members who resonated with the ad’s message.
We’re honored to be a part of their story.