CrossFit® BUilding Block

Significantly Increasing Member Signups for a CrossFit® Gym

SEe Success Story  
Bernie Yutuc, Founder
  • We’ve reached out to several marketing companies and it wasn’t such a scammy or gimmicky type of feel.

    We’re more of a home base type gym and The Digital Collective really brought that out.

    I would definitely recommend hiring the digital collective for any type of business.

            

The Challenge

The CrossFit® Building Block team needed strong, cohesive brand elements and the necessary systems to generate qualified leads.

CrossFit® Building Block was undergoing a management transition. The new management team believed in what this local CrossFit® gym had cultivated— a fun environment dedicated to mutual growth.

ChallengeS Overview
  • No outdoor signage, facing a busy street (Lyons Avenue, Santa Clarita)
  • Non-compliant branding to CrossFit® standards
  • Lack of consistent member signups
  • Outdated online presence
  • Undergoing management transition
  • Negative experience with a previous marketing company

The Solution

CrossFit® Building Block needed a way to convert curious onlookers into loyal, evangelical members.

CrossFit® Building Block needed strong, cohesive brand elements that would resonate with their ideal audience.

We conducted branding exercises to establish their unique voice. This exercise helped CrossFit® Building Block stand out against the competition and made it easier for potential members to find their “home” gym.

Solution Overview
  •  Leading CrossFit® Building Block's new brand strategy
  • Set up an onboarding system to turn leads into loyal customers
  • Collaborated with a printer to design and mount outdoor signage
  • Our branding process uncovered our clients' true culture and gave them a unique voice

We produced a cinematic commercial that authentically communicates what CrossFit® Building Block stands for.

After that, we crafted a custom, on-brand website with focused calls-to-action in order to funnel qualified traffic to a free trial.

Website Hero Slide
  • Clear calls-to-action
  • Video engaging visitors to experience the difference at CrossFit® Building Block
Screenshot of landing page from the CrossFit Building Block website redesign.Screenshot of landing page from the CrossFit Building Block website redesign.
Website Section 2
  • A brief overview of the benefits of becoming a member
Screenshot of benefits from the CrossFit Building Block website redesign.Screenshot of benefits from the CrossFit Building Block website redesign.
Website Section 3
  • An easy-to-read, custom schedule design for all classes
  • Easy to read on mobile
Screenshot of schedule from the CrossFit Building Block website redesign.Screenshot of schedule from the CrossFit Building Block website redesign.
Website Call to Action
  • Final calls-to-action to get in touch with CrossFit® Building Block
Screenshot of call-to-action from the CrossFit Building Block website redesign.Screenshot of call-to-action from the CrossFit Building Block website redesign.

We made it super easy for people to book their free trial using a scheduler that keeps track of class sizes and reminds people of their upcoming class via text.

Booking System
  • Automatically syncs with the team's calendar
  • Trainers and guests receive notifications and reminders via text
Screenshot of the appointment scheduling system for CrossFit Building Block's new customer onboarding experience.Screenshot of the appointment scheduling system for CrossFit Building Block's new customer onboarding experience.

With a beautiful website, a cinematic commercial, clear calls-to-action and all marketing systems in place, we were ready to launch our advertising campaign on Facebook.

A graphic highlighting the Facebook ad campaign for CrossFit Building Block.A graphic highlighting the success of the Facebook ad campaign for CrossFit Building Block.A graphic highlighting the success of the Facebook ad campaign for CrossFit Building Block.
Facebook Ad
  • A highly-engaged, locally-viral Facebook campaign
  • Compelling ad copy
  • Our cinematic commercial got people to pay attention
  • Over 20K views, 40 shares, comments and likes building social proof

The Result

As you read this, CrossFit® Building Block continues to generate a stream of potential members signing up for a free trial.

Once our campaign launched, we began to experience an influx of potential members who resonated with the ad’s message.

We’re honored to be a part of their story.

Results Overview
  • Established online presence rivaling top gyms
  • Generated a steady stream of new member signups
  • Renewed management and member morale
  • Put CrossFit® Building Block on the map with eye-catching signage