Arcane Escape Rooms

Complete Online Presence Refresh for a Popular Escape Room

SEe Success Story  
Matt Tye, Founder
  • I would recommend that other companies hire The Digital Collective.

    They’ve helped me educate the community on what we do.

    There are so many tools that you don’t know about that they can show you.

    If you haven’t considered using video or media, if you need to create content, they can help you do that.

            

The Challenge

Arcane Escape Rooms needed a way to convert curious onlookers into fans who would get excited about sharing their escape room experience.

Arcane Escape Rooms needed their website redesigned along with a new booking system in order to increase bookings for their one-of-a-kind experiences.

They needed to reach out to the community with digital ads to get their audience excited about their escape rooms—all without giving too much away. A way to remain Arcane, if you will.

ChallengeS Overview
  • Dated and difficult to manage website
  • Needed to expand their digital marketing presence
  • Needed a new online booking and payment system
  • Needed to sell more tickets online

The Solution

We created a custom website with clear calls-to-action to encourage eager players to book an escape room.

Website Hero Slide
  • Beautiful, mobile-friendly design
  • Engaging video background
  • Clear calls-to-action
Screenshot of the landing page from the Arcane Escape Rooms website redesign.Screenshot of the landing page from the Arcane Escape Rooms website redesign.
Select Your Room
  • Immersive storytelling encouraging visitors to book a room
  • Gift cards perfect for holidays, birthdays, and more
  • Even clearer calls-to-action
Screenshot of the room selection page from the Arcane Escape Rooms website redesign.Screenshot of the room selection page from the Arcane Escape Rooms website redesign.
Testimonial Section
  • Happy customer testimonials
  • Suggested event ideas
Screenshot of the testimonials page from the Arcane Escape Rooms website redesign.Screenshot of the testimonials page from the Arcane Escape Rooms website redesign.
Newsletter Signup
  • An easy way to stay in touch and find the best escape room in Santa Clarita, CA
Screenshot of the newsletter signup and Google map from the Arcane Escape Rooms website redesign.Screenshot of the newsletter signup and Google map from the Arcane Escape Rooms website redesign.

We shot a video for each room to intrigue anyone who wanted to learn more.

We implemented a booking system that we were able to customize to get the look and feel we wanted while offering a frictionless experience—from booking to payment.

Booking System
  • Super seamless booking experience
  • Frictionless way to pay and split the bill with your friends
Screenshot of the booking system for Arcane Escape Rooms' new customer onboarding experience.Screenshot of the booking system for Arcane Escape Rooms' new customer onboarding experience.

With the website, videos, calls-to-action, booking and payment systems in place, we were ready to launch advertising campaigns on Google, Facebook, and Instagram.

We combined our video content with simple yet effective copy in order to create captivating ads.

Online Advertising
  • We focused on people who love theme parks, festivals, puzzles, video games, and are into the horror genre
  • Quarter million people saw our ads
  • Ads shown over half a million times
  • Thousands and thousands of ad engagements (likes, shares, comments, video plays, and clicks)
A graphic of the success of the Google ads, Facebook ads, and Instagram ads from the Arcane Escape Room online ad campaign.A graphic of the success of the Google ads, Facebook ads, and Instagram ads from the Arcane Escape Room online ad campaign.

Website visitors who showed interest but did not complete their booking remained top-of-mind on the Google Ad Network & Facebook reminding them to complete their booking.

Solution Overview
  •  Freshly re-designed website
  • A buttery-smooth booking experience
  • Advertising campaigns on Google, Facebook, and Instagram
  • Effective re-marketing system

The Result

As a result of our efforts, the advertising campaign got plenty of customers to book an escape room along with their family and friends.

Once launched, the Arcane Escape Room ads began to receive a lot of engagement and the bookings began to roll in.

Behind the viral ad— a website with clear calls-to-action to book an escape room, videos that entice people to play, and a frictionless booking system that facilitates online payment.

We’re honored to be a part of Arcane's story.

Results Overview
  • Complete digital refresh
  • 33% increase in ticket sales compared to previous years
  • More time to build new escape room experiences